[ad_1]
WISeKey International Holding Ltd, a Swiss based cybersecurity and IoT company, is announcing the release of its new WISfans platform with secure Near Field Communication (NFC). The technology offers the sports industry a powerful tool to deter counterfeiting of branded merchandise, increase sales and enhance fan interaction.
According to Forbes, the 20 most valuable soccer teams in the world generated an average of $428 million in revenue during the 2016-2017 season, which is 40% more than five years ago. Part of this revenue comes from the sale of branded merchandise.
It is estimated that more than half of the world’s population, approximately 4.0 billion people, consider themselves to be soccer fans, making it the most popular sport in the world. While sales of branded merchandise for the sports industry continue to grow, counterfeiting has become a major issue for clubs and their fans. WISeKeys’ WISfans and its NanoSealRT/VaultIC155 NFC tags/tokens provide sports clubs with a consistent robust way to protect their brands from counterfeiting, while reinforcing their interaction with fans. Specifically, WISfans helps sports clubs to improve engagement with fans: through a digital ‘clubhouse’ ecosystem that taps into a sport franchise’s fan base. It helps protect their brand: WISeKey’s WISfans now comes with the Company’s award winning WISeAuthentic original module for digital brand protection. Increase sales: Through the platform, fans can also click through to ticketing, merchandise purchase and sponsor sites.
“WISeKey’s proven track record and expertise in brand protection and digital identity management is now available to the sports industry for growing revenue and expanding interaction with fans,” said Olivier Debelleix, Director of Brand Protection & Wearable Security Business Unit for WISeKey. “Nowadays, clubs are looking for high-tech tools to secure long term fan retention and loyalty and build relationships which can positively impact their team’s profitability. WISeKey is their natural partner.”
- WISeKey Announces WISfans, a Platform that Deters Counterfeiting of Branded Sports merchandise and Connects Clubs with their Fans – November 8, 2018
- Radiant Earth Foundation teams up with Blockchain software company ConsenSys to Make Geospatial Data More Accessible – November 8, 2018
- A Class Action Lawsuit Has Been Filed Against India Globalization Capital, Inc. by Gainey and McKenna & Egleston – November 7, 2018
- Blockchain used to empower African smallholder farmers to enter the global food market – November 6, 2018
- Blockchain Company Reveals a Powerful Fitness App Aiming to Reward Workouts with Tokens. – November 2, 2018
- WeedMD and Blockstrain launch Proprietary Genome Tracking Software to Protect Cannabis Genetics & Intellectual Property – October 25, 2018
- Richard Branson’s Extreme Tech Challenge announces 2018 Winner of its fourth annual Competition on Necker Island – October 25, 2018
- Investx stabilizes Token by adopting Holo’s Ethical ICO model – October 25, 2018
- MIT Silvio Micali’s Algorand announces $62M in Funding and Appoints new Executive Team – October 24, 2018
- Partnership between Charity Game Master and SilverLogic Marks Beginning of a Worldwide Charity Health Network – October 22, 2018
- Blockchain-enabled supply chain platform ensures legal flow of products through the Canadian cannabis market – October 19, 2018
- New Documentary Funded by Crypto Shows People’s Problems and Tangible Solutions through Blockchain – October 19, 2018
- Number of Blockchain Startups have Tripled In Israel – October 18, 2018
- Report sheds new Light on Participation or Involvement of Celebrities in Blockchain and ICOs – October 18, 2018
- Record Rate of New Crypto Hedge Fund Launches in 2018 – October 17, 2018
- Woz U and BlockGeeks Announce New Partnership, offering Career Training with Expertise in Blockchain Technology. – October 15, 2018
- VNX Exchange announces Partnership with NEM, Bridging the Gap between the Mainstream Financial Industry and the Crypto-economy – October 12, 2018
- Health Data Tokenization could Transform the Future of Healthcare – October 12, 2018
- DNAtix And Biologix are launching a Pilot in Nigeria Aiming to Offer Advance Genetic Services – October 12, 2018
- Everest, and 1000 Alternatives, announce new partnership to accelerate blockchain innovation – October 11, 2018
!function(e,n,t){var o,c=e.getElementsByTagName(n)[0];e.getElementById(t)||(o=e.createElement(n),o.id=t,o.src=”http://connect.facebook.net/en_CA/sdk.js#xfbml=1&version=v2.10″,c.parentNode.insertBefore(o,c))}(document,”script”,”facebook-jssdk”);!function(e,n,t){var o,c=e.getElementsByTagName(n)[0];e.getElementById(t)||(o=e.createElement(n),o.id=t,o.src=”http://connect.facebook.net/en_CA/sdk.js#xfbml=1&version=v2.10″,c.parentNode.insertBefore(o,c))}(document,”script”,”facebook-jssdk”);
[ad_2]
Source link