The Fan-Controlled Football League (FCFL), has announced the addition of legendary NFL quarterback and venture capitalist Joe Montana, who will join the cryptocurrency-powered league as an investor and chief strategic adviser.

Sometimes hailed as a “real-life Madden,” the FCFL is a blockchain-based real-world sports league where fans make all the decisions including deciding team play calls, branding, coaches, and player drafts. It is designed to bring together the fan experience of live sports and fantasy sports with the engagement and global reach of video games and esports.

As CCN reported, the FCFL raised about $5.2 million in an initial coin offering (ICO) carried out through Indiegogo before concerns about changing regulatory circumstances made the platform’s broker, Micro Ventures, pull out and refund investor money.

Widely regarded as one of the best American football players ever, Montana boasts a successful 16-year career in the NFL including nine divisional championships and four Super Bowls. He is also a technology pioneer and partner in early stage venture capital firm Liquid 2 Ventures, where he oversees and advises a sizable portfolio of start-ups.

[youtube https://www.youtube.com/watch?v=z9GfrNFx3V8?feature=oembed&w=500&h=281]

As the FCFL’s chief strategy officer, Montana will be responsible for the creation and development of the league’s brand messaging, and he is expected to play a prominent role in adding football and technical innovations. He will also provide expert guidance on other areas of FCFL’s operations from fan engagement strategy to front office operations.

Speaking about joining FCFL, Joe Montana said:

“I’m tremendously excited to be partnering with the FCFL. What this team has created is innovative, engaging, and will energize the digital age football fan. Fans will hire the coaches, draft the players and call all the plays in real time. It’s a real-life video game and the future of sports.”

Working alongside him will be a highly experienced team of advisers with experience from a wide spectrum of fields including gaming, technology and sports. Notably, he will work alongside recently hired COO Andy Dolich, who brings more than fifty years of experience as a sports executive, including front office positions in the NFL, MLB, NHL, and NBA.

Commenting on the new addition to the team, FCFL CEO and co-founder Sohrob Farudi said:

“We couldn’t be more thrilled to have the GOAT, Joe Montana, join the FCFL. As we continue to build and launch the sports platform for the digital fan, we will look to Joe for leadership and expertise in every facet of the league.”

Following Montana’s capture, the next expected moves for the league include the announcement of “fan captains” for the inaugural eight teams, initiation of fan voting rights, and announcement of other strategic alliances before the season kicks off in May 2019.

Featured Image from FCFL/Joe Montana

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