Watchmaker Hublot Announces Commemorative Watch Only Buyable With Bitcoin

Swiss watch company Hublot announced Sept. 19th that it will be releasing a special limited edition of its Big Bang line of watches that you’ll only be able to purchase with Bitcoin.

According to the announcement on Hublot’s website, the special edition watch is being released to celebrate the 10th anniversary of Bitcoin, as well as the company’s recent partnership with digital asset brokerage OS Limited back in July.

Last week at #ConsensusSingapore, our executive team Dave Chapman and Wayne Trench were wearing the latest Hublot Big Bang Series, promoting OSL & HUBLOT launching the first-ever luxury watch in LVMH group that is for purchase via bitcoin. Click here: https://t.co/TjKQaCPwTD pic.twitter.com/1ucP3cjVLA

— OSL Brokerage (@OSLBrokerage) September 28, 2018

Only 210 copies of the Big Bang Bitcoin watch will be made, Hublot having chosen that number as a hybrid of the ten-year anniversary and the fact that only 21 million Bitcoin will be minted into existence.

OSL has agreed to be the sole broker for all sales of the watch and will process all order data, according to Hublot. One a customer orders their watch, OSL will send them a confirmation email with strike date and payment details. It will come engraved with a unique serial number which will, in fact, be the number of the transaction on the blockchain they used to buy that watch, says Hublot:

“Precious and rare like bitcoin, the most iconic digital assets of all, this Big Bang watch is created to commemorate the 10th anniversary of this epochal invention, and the fact that only 21 million bitcoins will ever exist. Each timepiece will have a unique certificate engrave on the watch case, which represents the identification number of the transaction.”

The watch will feature the Big Bang series’ signature industrial design, according to the company, and the resale has been ongoing since Sept. 19th and ends tomorrow on the 29th. Customers interested have to register on Hublot’s presale page, and the process includes a self-portrait and copy of their passport or other government-issued ID.

The watch’s price isn’t listed on the page, but we’ll assume its an “if you have to ask you can’t afford it” situation.

The strike date for watches purchased is Oct. 31, 2018, with deliveries starting the 3rd of January 2019.